Overview

All firms aim for healthy relationships with customers and markets. Market-oriented, customer focused firms are responsive to environmental changes, satisfy customers better than their competitors, and attain their profit and growth-related objectives. The objective of the Marketing major is to prepare students for working in the sales and marketing function of the firm. Students are exposed to uses related to understanding customers, gathering and analyzing market information, and communicating with and building relationships with customers.

Learning Objectives

Upon completion of the B.S. in Marketing, students will develop an understanding of:

• The process by which the firm deploys resources to positioning, products, services, prices, distribution and communication to build long term mutually satisfying relationships between the firm and chosen target customers.
• The processes and methods by which the firm can collect and draw inferences about customer and market-related information, and draw and disseminate their inferences to managers involved in making marketing decisions.
• The processes by which they make buying-related decisions and choices in a competitive marketplace.
• The process by which a firm can build personal relationships with key buyers of marketing goods and services (consumers as well as other businesses, domestic and international) by the use of personal selling, internet tools, and other elements of a communication strategy.
• The key issues related to distribution of goods and services, and to supply chain systems.

Upon completion of the B.S. in Marketing, students will be ready to occupy entry level positions in sales, brand management, and marketing in the industry.

Minor

Marketing Minor

The minor in Marketing requires 18 credit hours of coursework:

Note: A grade point average of 2.00 is required for all courses taken in residence that may be applied to the minor.

Program Requirements

B.S. in Marketing

Students are required to complete the following courses:

• Business School core courses
• A globalization course
• Courses required for the Marketing major
• Designated Liberal Arts courses

*MATH 112C or 120C may be substituted for MSTI 130C.

**PHIL 273C may be substituted for REST 386D.

Notes on the Marketing requirements:

• At least half the courses for the Marketing major—including the business school core, the globalization course, and the specific Marketing courses—must be taken at St. John Fisher College.
• Students should pay careful attention to course pre-requisites.
• Students choosing to double-major within the Bittner School must receive the school dean's approval on a declaration form outlining which electives must be distinct in each major. The form is submitted to the Office of Academic Affairs along with the Academic Change form.

For students majoring in Marketing, all business core, globalization, and marketing courses are included in the determination of the grade point average in the major. Although majors need to achieve a 2.00 grade point average in these courses, it is not necessary to earn a grade of “C” or above in every course.

Recommended Progression

B.S. Marketing

Recommended progression of courses required for a B.S. Marketing major. Students should consult Core Requirements for a complete description of the College's Core.

Note: Students are encouraged to consult their academic advisors about their individual programs to determine optimum timing for their coursework.

First Year:

ACCT 101, ACCT 102, CSCI 150, ECON 105, ECON 106, ECON 221

Second Year:

COMM 253, MGMT 203, MGMT 211, MKTG 221, MKTG 325, MSTI 130 (or MATH 112C or 120C)

Third Year:

FINA 315, GLOBAL Course, MGMT 357, MKTG 324, MKTG 327, MKTG 344, PHIL 273C (or REST 386D)

Fourth Year:

MGMT 409, MGMT 432, MKTG Elective 1, MKTG Elective 2, MKTG Elective 3