Learning Outcomes

Program Goals and Student Learning Outcomes

Goal #1 Students will demonstrate the ability to think critically and analytically about the communication discipline from historical, economic, and cultural perspectives.

  • Students will keep abreast of current developments in the media industries from at least three perspectives: cultural, technological, economic, historical, and ethical.
  • Students will learn to conduct academic and media research using academic literature and/or white papers to develop responses to an academic or industry question or problem.
  • Students will apply communication theory to media issues and be able to develop solutions to industry or academic-oriented questions.
  • Students will demonstrate an understanding of intercultural and global issues from a communication perspective and be able to articulate its relevance for a media professional.
  • Students will apply issues of race, class, and gender to communication issues in the context of an analysis of a media text.

Goal #2 Students will build their networking skills and build professional portfolios.

  • Students will develop networking skills to pursue internship and campus experiential activities.
  • Students will build a professional portfolio.

Goal #3 Students will develop skills in writing and presentation.

  • Students will write clearly and accurately with particular attention to purpose and audience.
  • Students will write grammatically and professionally.
  • Students will speak and present clearly and concisely, with attention to audience and presentation of self.

Goal #4 Students will develop skills in visual production and communication technologies.

  • Students will develop an understanding of the formalistic (aesthetic) aspects of design and visual communication.
  • Students will demonstrate cross-platform (web, mobile, broadcast, print) storytelling skills.
  • Students will demonstrate a consideration of audience and/or users in their production work.

Media and Communication

For More Information

(585) 385-8064