Jeremy Sarachan, Chair
Todd Sodano, Interim Chair, Fall 2018
The media management program is a convergence of public relations, advertising, media economics, and marketing. Combining communication theory with practical experience, students learn how to research and write effectively across various media platforms, produce visual messages, prepare and deliver effective presentations, and manage teams. They also learn to make sense of data to more effectively analyze business problems. With this knowledge, students learn to create campaigns to promote and communicate about corporations, startups, nonprofits, and governmental agencies. The program prepares students for careers that involve media project oversight, direction, and management.
In addition to our rigorous academic program, The PRIMA Group, our student-run integrated public relations firm, offers a full range of public relations campaign planning, marketing research, advertising, and creative development for on- and off-campus clients.
Additionally, our chapter of PRSSA, the Public Relations Student Society of America, offers students career exploration, seminars, and networking opportunities with industry professionals.
The media management major offers small classes and a tight-knit community. Students work with faculty in small seminar and lab classes, engage with faculty in research, and are mentored into the media professions. The College's proximity to downtown Rochester, New York allows student participation in internships, service-learning initiatives, and networking opportunities, with students finding summer opportunities in New York City and beyond.
The media management major leads to a bachelor of science degree. The related minor is strategic communications. Transfer students are welcome.